Big
Marketing
Bones

Hi! I'm an Ann Arbor Digital Marketing Consultant offering SEO Services, Web Design, and Copywriting (among other things).

I help small businesses in Ann Arbor, Michigan, and beyond get found and generate more leads and revenue. I’ve worked in marketing for 13 years, launching campaigns, creating content, and optimizing websites for hundreds of clients. If you want to grow your digital footprint, traffic or sales, ask me how I can help.

Services

Web Design 
Look Sharp. Convert Users.

First impressions are just as important online as they are in person. I make clean, functional, user-friendly websites at a fraction of the cost that you’d pay a typical Michigan web design company or consultant.

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SEO + PPC
Rank Content. Get Found.

The distance between a top keyword position and one on Page 2 can seem like an ocean when your business depends on traffic from Google. Build your site's visibility to get ahead of the competition.

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Copywriting
Inspire Action. Earn Loyalty.

Bad writing sticks out. Good writing stands out! It moves the reader (or listener) to do things. Buy. Go. Apply. Subscribe. Donate. I write many different types of content for many different industries…

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rifino valentine.png

“I genuinely couldn’t be happier with the new website. My eCommerce sales are up over 500% compared to last year and traffic is up 55%.”

Rifino Valentine
President, Valentine Distilling Co.

Why Fat Squirrel?

Most consultants do one thing really well and that’s where the buck stops. Very few Google Ads specialists, for example, also make and optimize websites, just like very few graphic designers also specialize in social media advertising and very few copywriters understand Google Analytics.

For businesses who simply need to get found and generate leads and don’t care how that’s accomplished, hiring consultants with singular skillsets is typically a bad idea. You’ll go a lot further – a lot faster – when you have someone working for you who can do it all.

Every client and industry is different. I think the right approach for most business owners is to focus on creating helpful organic (website + social) content and strong lead funnels and complementing those things through hyper-relevant advertising. Depending on your niche, that might mean Google Ads, Facebook Ads, Nextdoor, or TikTok!