local search
Developing a local search strategy will help your business generate and sustain greater foot traffic and retail sales.
What does “Local Search” entail?
Local search business pages are crucial to providing new and returning customers with critical information about your company’s location, business type, and more (name, address, phone number, operating hours, exterior photos, etc.).
Google continues to prioritize its own “Local Pack” results whenever a user searches for a local query like: restaurants near me, oil change detroit, michigan gear ann arbor, florist close by.
Regardless of if you own a retail shop, pub, hair salon or art gallery, Google Search accounts for around 90% of all search engine traffic on the web. So it’s no surprise that the most important local search marketing platform for brick-and-mortar businesses is Google Business (aka Google My Business and Google Local).
The more data and content you provide Google with – and the more often you update it with fresh and helpful content – the better your business will be factually and visually represented on Google Search and Google Maps.
With so many consumers using Google to find a place to eat, drink, etc. while on-the-go on their phones, it’s critical that when a customer clicks “Call” or “Directions,” that both actions work as expected. And if a customer arrives at your door when you’re closed because of inaccurate business hours on Google, you risk losing face and business.
With the capabilities and management of Google Business constantly in flux, it’s critical to stay ahead of the curve in order to show up high in Local Results on Google Search.
Contact me to take advantage of the best practices and latest changes in the local search industry.