copywriting
In a perfect world, actions speak louder than words.
In reality, a good story always trumps a good action.
That’s why good things
need good
storytellers!
Purchasing decisions are irrationally influenced by your ability to “talk the talk.”
The messaging on your home page, social media profiles, commercials, and packaging can seal or shatter a customer’s perception of your business.
Consumers follow and support brands that align with their values. Storytelling has a lot to do with that.
If you manage a growing business, a website and brand experience built on a strong creative foundation can level the playing field against much larger competition. And if you run a larger organization, great content and evocative storytelling can help level smaller competitors online.
Types of Copy
Any digital or physical touchpoint…
Social Media. Landing Pages. Blogs. TV / Commercials. App UI/UX. Taglines. Display Ads. SEO-Friendly Content & Tagging. Manuscripts. Press Releases. Pitch Decks. Email Blasts. White Papers. PPC Ads. Brochures. Texting / SMS Campaigns. Billboards. Packaging. Brand Stories. Manifestos.
My approach.
“If you can’t explain it simply, you don’t understand it well enough.”
That catchphrase is probably recycled 100 times a day by marketers – for good reason.
Too many ads and websites are littered with meaningless buzzwords, listless sentiment, and half-baked value propositions.
Copywriting is about striking the right balance between simplicity and specificity and convention and creativity.
It's about sharing the benefits and virtues of your brand, product, or service without pretension or cockiness.
It's about explaining features and capabilities with the enthusiasm of a poet and the competency of technical writer.
And above all, it's about making sure your brand identity and business objectives are reflected in the content that potential customers will use to distinguish you from others.
