ppc advertising
Paid Search Advertising
While pricey, Google Ads and other online, pay-per-click advertising (Facebook, Reddit, etc.) can be a true asset when you need to get in front of potential customers and other audiences as quickly as possible.
Get clicks and leads fast!
Paid Search campaigns are the most expedient way of promoting your site on Google for keywords directly related to your products, services, or company name — and even your competition's.
Setting up paid search campaigns on Google Ads isn't rocket science – a simple campaign should take no longer than a few hours to launch (top-page organic rankings often take weeks or even months to build, in contrast).
But without careful attention to keyword matching, ad copy, CPC bidding, geographic targeting, IP exclusions, scheduling, and other settings, ad budgets tend to evaporate with nothing to show for it. Many companies learn this the hard way.
I have deep experience planning, creating, optimizing, and maintaining Google AdWords (I am certified by Google) and Bing Ads Search campaigns — everything from six-figure yearly budgets to $20 / per day. I also establish, manage, and track other display advertising efforts including remarketing with Google, Bing, AdRoll and Facebook Ads.
My SEO and copywriting background contributes to the effective deployment and performance tracking of these campaigns.